Will It Fly? How to Know if Your New Business Idea Has Wings…Before You Take the Leap: How to Know If Your Business Idea Has Wings…. Before You Take the Leap (Financial Times Prentice Hall Books)

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Will it Fly? Introduces the Innovator’s Scorecard, a practical tool for assessing and refining business ideas. This book addresses 44 key facets of business success, from market demand to competition, pricing to management competence, finance to exit strategies.